Today I thought that I would write a review of one of my favourite brands. Hopefashionuk is definitely one of them. I was first introduced to Hope five years ago. I remember going to the launch party and interviewing the founder Nayna. What struck me was how passionate she was about starting the business. She talked about how she wanted to create clothes for women over 40 that they would enjoy wearing and that would allow them to feel confident and beautiful. You can read this interview here.
Our figure shapes begin to change in midlife and styles that had once worked for us no longer do. Nayna understands this and creates clothes that are adaptable and easy to wear. The pieces can be dressed up or down. I also find that I can mix items from different seasons together as they are timeless. I still have Hope garments in my wardrobe from five years ago. Even though I edit my wardrobe twice a year the Hope clothes always seem to survive the cull.
In the photo above I am wearing their cashmere blend knitted dress and coordinating scarf. I have never been a great fan of knitted dresses as they always seemed to cling in all the wrong places so I was agreeably surprised when I tried this lovely soft grey one. I found it extremely flattering on my pear-shaped figure. As we are all currently spending more time indoors and as Winter approaches this dress would keep you warm and cosy all day. I have teamed it with their matching stripe scarf.
My second choice from the current collection was this double layer asymmetric hem dress. Underneath I am wearing a viscose blend roll neck sweater in black. It is a great layering piece and definitely added some warmth on a very windy day.
Finally, I wanted to show you Hope’s lovely wide satin lounge trousers in charcoal grey which I have teamed with their cashmere blend drape knit sweater.
Entering the world of Hope feels like becoming part of a family. They offer a @Hopestylist (a very useful styling service). Especially useful during this time as most of us are choosing to do our shopping online. I know I am. They also hold a virtual coffee morning every two weeks on a Thursday morning via Zoom where you can view the collection and see the styles modelled on different size women.
Hope is a collection of wearable and stylish clothes in quality fabrics and fluid designs created for real body shapes and proportions.
Disclaimer: This post “A review of one of my favourite brands” is not sponsored. However, I was lent the clothes for photographic purposes and offered one piece as a gift. I chose the cashmere blend drape knit sweater.
Photographs were taken by Laura Hines. Follow her on Instagram
The satin trouser outfit is so very chic! I can certainly see why you kept the draped sweater. It suits you!
Hello Jo
Yes it is a lovely sweater and very soft.
I too am a huge Hope Fashion fan and have clothes from their beginning 5 years ago! Nayna and her staff are brilliant!
I love both the sweater and the asymmetric hem dress — also, love this hair cut on you!
Thanks, Ann. I thought my hair was looking a bit distray in the photos as it was a very windy day.
Love the trousers and sweater. Just ordered!
Hi Kim
Hope you like them They are lovely
You look beautiful in all the outfits ! I’m tempted, but I see that sadly Hope Fashions do not deliver to the rest of Europe. MY hopes are dashed !
Hi Maisie
I am sorry about that. I thought that they did ship to Europe. The ship to the USA and Australia which is a bit strange
I love the look of the sweater and the dress but there is no colour choice 🙁
I thought they did ship to the US, but no options. Looks like only UK and Isle of Mann! Too bad, some lovely things, but limited shipping.
Hello Nicole
Hope do ship to the US. You need to go to the top right-hand corner on the website where there is a UK flag. Click on this and there is a drop-down menu. Click on the US flag then the item you are interested in and the price will come up in dollars. Hope this helps.
Thank you! User error apparently!
But no shipping to Canada! It always strikes me as odd when a British company ships to the US but not here 🙁
Such beautiful outfits and they also look so wearable. Also Canadian and so buying from the UK is expensive with shipping and duties.
You often recommend this brand but they do not do small sizes! Can you suggest to them that they might do a 6 or an 8 please?
Hello Carolyn
Hope sizing is very different. I would have thought that their “Slim” would work for you. They are a very friendly company and they offer a lot of styling advice so I would suggest that you contact them direct. They have a zoom coffee morning every Thursday and https://www.hopefashion.co.uk/uk/hope-stylist/ where they can advise you on styles that should work for you. If you like one of their styles it is worth trying. They offer free returns.