A brand that understands grown-up​ modern women

A brand that understands grown-up modern women

A brand that understands grown-up modern women

Look beautiful and confident in HopeFashion, a brand that understands grown-up modern women. I have been a fan of HopeFashionuk since it first launched in 2015. You can see many examples of me wearing their styles here and here.

My favourite pieces are from their foundation range, especially their foundation trousers. They are ideal for travelling as they are very comfortable and pack really well without creasing.

I am wearing their soft grey marl rib funnel neck jumper with cashmere teamed with their soft grey marl wide leg trouser with cashmere.

 brand that understands grown-up modern women.

One of the things I am checking this season is sustainability particularly the composition of the fabrics and where the clothes are made. I am glad to say that Nayna, the founder of HopeFashionuk takes sustainability seriously.

Light grey polo neck and trousers

She has been working with a family-owned mill that is winning awards for using recycled cashmere. The family who own the factory are currently developing a method to recycle cotton and cashmere.

The mill that supplies their wonderful Foundation fabric (already recognised as an industry leader in sustainable practices) is looking at a recycled foundation fabric, watch this space!

 brand that understands grown-up modern women.

I am wearing HopeFashionuk’s purple cashmere blend slash neck jumper with their foundation trousers.

Purple cashmere sweater
Purple sweater and navy trousers

Hope has always been about investment dressing. I have been buying from this brand for many years. I have a small collection of their pieces all of which I have worn and washed frequently. They have stood the test of time well and look as good as new.

So whilst the answer to the question ‘do you need more clothes?’ is probably no, purchasing clothes that make us feel good and help to boost our self esteem, I personally feel is very important. If those garments have been sourced responsibly with a strong ‘cost per wear’ ethic then hopefully we can feel we are doing our bit for the environment and indeed ourselves. 

Please let me know what your thoughts are, is it something you consider, does it matter, is it changing your behaviour to clothes purchasing?

Hope do ship Internationally. You need to go to the top right hand corner and change the flag to the country you want. Here is a link to the sweaters in am wearing in dollars. HopeFashion US.

The photographs were taken by Laura Hines. Follow her on Instagram

Disclaimer: The clothes I am wearing were lent to me for photographic purposes and have been returned. However I will definitely be purchasing at least one of the sweaters.


  1. Brenda Chell
    27th September 2019 / 15:28

    I too love Hope and own quite a few pieces, mostly bought on sale, which is an extra bonus. Beautiful clothing.

  2. Eleanor Gamble
    27th September 2019 / 15:34

    You look fabulous in the grey outfit and it has made me look at the Hope website.

  3. Anna K.
    27th September 2019 / 15:50

    I’m a great believer in sustainability. Classic pieces in quality fabrics don’t date quickly and wear better – and I don’t seem to tire of really good items. I’ve got a Jaeger jacket I bought in 1992!

    I keep the budget under control by haunting the sales and charity shops – my latest bargain was an N.Peal cashmere tunic, still with its tags, for a fiver!

    Must check out Hope – you look great!

    • Anne
      27th September 2019 / 17:50

      I find the Hope designs frequently swamp my 5’2” frame -most of the models are tall. The garments are expensive, ‘with cashmere’ has 8% cashmere for £135 and a sweater I bought last year (thankfully in the sale) hasn’t worn very well. The idea is good, the products ethical, but…

      • 27th September 2019 / 18:05

        Hi Anne
        The founder Nayna is about 5’2″ and I always think that she looks great in her designs. Sorry to hear about your sweater I suggest you contact them and give some feedback. I have Hope sweaters going back about five years and they are still going strong.

    • 27th September 2019 / 18:02

      Hi Anna
      You have done better than me. I think my Armani jacket is from 1995.

  4. Norine Luker
    27th September 2019 / 23:56

    At this point in my life, I think a lot about sustainable fashion, but the sad truth is up to not too long ago, I couldn’t really afford buying or maintaining quality fashion. I think the first place everyone should shop is their closet, to see if they can re-use, recycle, up-cycle. There hasn’t been a relationship for me between number of wears and quality — honestly, some of the pieces I have worn the most came from fast fashion places, particularly with some alterations. Unfortunately quality often meant drycleaning. I would like to try Hope Fashion, your outfit here was really inspiring, I like the washable aspect, didn’t like the limited number of colors and styles.

    • 28th September 2019 / 09:15

      Hi Norine
      I agree with you on the dry cleaning. I make sure all my clothes are washable except my outer wear such as coats and jackets and they don’t need cleaning that often.

  5. 28th September 2019 / 05:36

    I love your answer to the “do you need more clothes” question! I agree completely.

  6. Rosalind Kladidis
    28th September 2019 / 17:32

    I like the look of the foundation range but I don’t think they ship abroad.
    I agree that we should be buying fewer items of clothing. Quality over quantity is a good mantra. How many of us wear clothes until they wear out these days I wonder?

    • 28th September 2019 / 19:30

      Hi Rosalind
      Yes, they do ship internationally. You need to go to the top right-hand corner and click on the flag to change the country. If you click on this link it should show the prices in dollars HopeFashionUS

  7. Francie Newcomb
    28th September 2019 / 19:35

    Thanks, Josephine, you look lovely in both outfits. I like the purple sweater with the navy trousers and also was surprised and pleased to see the purple sweater on the website with dark brown trousers– wouldn’t have thought of that and it’s a pretty combination.

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