These days we are constantly being reminded to think about our consumption. One of the best ways to develop more creativity and less consumption is to shop your own wardrobe.
However, we do need to replenish and update our wardrobes from time to time. In my opinion, if we shop with awareness and buy good quality classics we should be able to keep them for many years. We also need to take good care of our clothes so that they will stand the test of time.
If we choose carefully we can support our retail sector which is beginning to struggle. If we choose those brands that are making an effort to move to sustainability, maybe we can find a reasonable balance.
Details of above: Wool/cotton longline cardigan The White Company | Cream cashmere sweater MarksandSpencer | Cafe au lait knitted jumper made from 100% organic fairtrade cotton by People Tree | tassel scarf ShopatChicatanyage | Earth Green turtle shopper by People Tree | Khaki jeans organic cotton JohnLewis&Partdners |Vintage style vegan brown bag Matt & Nat at JohnLewis&Partners | Tan sneakers FitFlop.
For this post I have spent a considerable amount of time researching the brands that I use most often and checking their sustainability credentials.
Details of above: Wool/cotton textured coatigan The White company |Blue cotton tee made from sustainably sourced material &OtherStories | Cotton V neck jumper The White Company | Blue bag Matt & Nat at JohnLewis&Partners | Blue jeans People Tree |Earth shark shopper People Tree |Silver leather sneakers Fitflop.
How much water do you use?
Last weekend I took my two grandsons, aged 9 and 6 to the London Wetlands Centre We are lucky that this fantastic natural space is only a short bus ride away from where we live. You can read about their conservation work here. As it was pouring with rain we attended a lecture about how much water we use on a daily basis.
It was a real eye-opener. The presenter used the weight of his lovely grey cat (who apparently weighed 5 kg) to illustrate how much water we use on a daily basis. Flushing the loo is equivalent to 6 cats, a bath is 27 cats and shockingly a cotton tee shirt uses 1,300 cats of water but even worse were jeans that use 1,800 cats worth of water.
Now, this is not designed to make you feel guilty, just more aware. If you buy well and buy once this is the best that we can do. For example I have a pair of NYDJ jeans that I bought about ten years ago and still wear. You have often seen my fifteen years old Max Mara coat on this blog and my leather jacket is about five years old.
More creativity less consumption
I shall be doing more research into sustainable brands going forward. In the meantime below is a list of the brands I have used above and you can check their credentials.
People Tree: I can highly recommend People Tree. I bought some trousers from them a few years ago and still love them. You can see them here in 2017. I have my eye on a pair of their cotton trousers for this summer.
FitFlop I find their shoes extremely comfortable and they support my feet. You can read their Company policy and Anti-Slavery Management document.
The White Company Founded by Chrissie Rucker over 25 years ago. The white Company specialises in timeless classic styles using high-quality fabrics. Wardrobe staples that you can wear for years.
Eileen Fisher Well known for their sustainable credentials. I just wish that they were not so expensive here in the UK.
Matt & Nat Makers of vegan bags and shoes. They continue to explore new innovative ways to remain sustainable and eco-friendly.
Arket I like their simplistic designs and they offer a recycling process.
This list is getting quite long. Do let me know if you have any favourite brands with good sustainable credentials.